At a time when economic forecasts in Malta were extremely bleak, we recommended that Calleja make a conscious decision to maintain investment in their brand. Of course, re-igniting consumer desire for Calleja represented a sizeable investment but it was excercised prudently and with strong justification and like our client, we shared the responsibility to work smarter in tough times.
Really, this is nothing new for Bulldog and it presents the perfect opportunity to demonstrate how our experience and knowledge can make a difference. We can’t understand why, in good or bad times, we should deliver work that isn’t effective or justifiable. For as long as we have competed in the brand communications business, Bulldog has distinguished itself by adding value and results. Our customers can rest assured that we are doing our part to make these difficult times easier.
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